PRIVACY POLICY

General information

This policy explains how users' personal data is collected, used, stored and protected.

Products and services are offered by Jinhua Binduo Trading Co., LTD (Chinese company, registration number 91330702MA2K0AXF9X, Room 125, No 938, Taoyuan Road, Wucheng District, Jinhua City, Zhejiang Province, China).

Operational management is handled by Facile Solution SRL, Rue de Praetere 2/4/6, 1000 Brussels, Belgium, company number BE0808.818.860.

Technical hosting is provided by Cloudways LLC. Some processing operations may also involve third-party providers, including Shopify Inc.

By using the services, the user acknowledges this policy and accepts the processing described below.

Collected personal data

Several categories of data may be collected:

  • Identification data: first and last name, billing address, shipping address, email, phone number.
  • Payment-related data: card-related information, expiry date, transaction data required for payment.
  • Commercial data: order number, purchase history, customer support exchanges, preferences and shopping habits.
  • Technical data: IP address, device information, browsing data.

Cookies and similar technologies

Cookies and similar identifiers may be used to ensure proper operation of the services, improve user experience, and analyze use of the platform.

Cookies may in particular be used to:

  • remember certain preferences;
  • facilitate navigation;
  • measure performance;
  • deliver tailored content or advertising;
  • analyze visits and interactions.

There are two main types of cookies:

  • Session cookies: deleted when the browser is closed;
  • Persistent cookies: retained until they expire or are manually deleted.

Cookie retention may range from a few minutes up to two years depending on their purpose.

Users may at any time manage, accept, refuse, or delete cookies through their browser settings or available consent tools.

However, refusing certain cookies may limit access to some features.

Cookies used do not contain viruses and do not allow personal data to be extracted directly from the user's device without consent.

Purposes of processing

Personal data is collected and used only when necessary, in particular to:

  • respond to information requests;
  • process orders;
  • organize delivery;
  • manage warranties and after-sales service;
  • process payments;
  • secure transactions;
  • prevent fraud and payment incidents;
  • improve customer relations;
  • analyze user preferences;
  • personalize services;
  • send commercial communications, subject to consent;
  • improve the technical operation of the services;
  • manage complaints, returns or repair requests.

Processing may be based on consent, contract performance, a legal obligation, or the legitimate interest of Facile Solution SRL.

Data recipients

Personal data may be shared only with persons or service providers whose involvement is necessary.

This may include:

  • carriers and postal services;
  • payment service providers;
  • hosting providers;
  • technical service providers;
  • maintenance services;
  • analytics tools;
  • fraud-prevention organizations;
  • emailing service providers;
  • advertising partners;
  • competent authorities where required by law.

For delivery, certain information such as name, address, phone number or information required for customs clearance may be shared with carriers or the Seller.

Data may also be processed by Jinhua Binduo Trading Co., LTD to ensure preparation, shipment and tracking of orders.

Analytics tools such as Google Analytics may be used to better understand trends, needs and user preferences.

Information may also be shared with advertising partners to measure or personalize campaigns.

Users may disable certain advertising services through the management tools offered by the relevant platforms.

Retention period

Personal data is retained only for as long as necessary for the purposes for which it was collected.

Data relating to contact requests is retained for the time necessary to process the request.

Data relating to orders is retained for the period required by applicable legal, accounting or tax obligations.

Banking data is retained only for as long as necessary for payment and validation of the transaction, in a secure environment.

Users may request closure of their account or unsubscribe from commercial communications at any time.

International processing and transfers

Some data may initially be processed within the European Union, notably in Ireland, and then transferred to other countries such as Canada or the United States for technical, hosting or processing purposes.

Strictly necessary data may also be transferred to China to Jinhua Binduo Trading Co., LTD, solely in connection with order fulfillment and their delivery.

These transfers are carried out in compliance with the GDPR and applicable safeguards for data protection.

Security and confidentiality

Technical and organizational measures are implemented to protect personal data against unauthorized access, loss, alteration or disclosure.

Transactions are secured using an SSL encryption protocol.

Cloudways LLC implements controls to preserve confidentiality and security.

User rights

In accordance with the GDPR and applicable regulations, users have the following rights:

  • right of access;
  • right to rectification;
  • right to erasure;
  • right to object;
  • right to restriction of processing;
  • right to data portability;
  • right to withdraw consent;
  • right to give instructions regarding the fate of their data after death, where applicable.

Users may also refuse the use of their data for commercial purposes or profiling.

Exercising these rights may limit certain personalized services. Any request must be sent by email.

Users are invited to keep their information up to date, in particular their email address and postal address, to allow correct processing of orders and communications.

Facile Solution SRL may keep a copy of exchanges with users, in particular requests sent to customer service and the responses provided.

Applicable law and disputes

This policy is governed by Belgian law.

In the event of a dispute relating to its application or interpretation, competent courts will be determined in accordance with applicable rules.

Where a consumer resides in the European Union, mandatory rules on consumer protection and territorial jurisdiction remain applicable.

Policy updates

This policy may be modified at any time to take into account:

  • legal developments;
  • technical changes;
  • operational changes;
  • new processing practices.

The applicable version is the one available at the time of service use.